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Meet the Author: Peter Georgescu

Sunday, February 18, 2018, 04:00pm - 06:00pm

web peter georgescuPeter Georgescu, Chairman Emeritus of Young & Rubicam, discusses his critically acclaimed book, Capitalists ARISE!: End Economic Inequality, Grow the Middle Class, Heal the Nation.
•    A 30- to 40-minute author talk
•    Q & A
•    Book sales & signing
Free and open to the public. Light hors d'oeuvres served.

Georgescu arrived in this country as a penniless Romanian refugee and rose to prominence as the CEO of Young & Rubicam. It’s an American Dream success story that could not play out in today’s economic environment – one that is plagued with disappearing jobs, flat wages, and a shrinking middle class. In his new book, Capitalists
ARISE!: End Economic Inequality, Grow the Middle Class, Heal the Nation (Berrett-Koehler; May 1, 2017), Georgescu argues that the stark reality of our current economic malaise and social breakdown can be attributed to the short-term thinking spawned by shareholder primacy.

Georgescu’s deepest hope is that this book can serve as a manifesto for fellow CEOs, executives, and directors to take steps to push back against the pressures of shareholder primacy and begin to reshape free enterprise with a vision toward long-term profitability rather than short-term gain. With deeply sobering statistics and new research, it points the way toward a future that will only be possible with enlightened capitalism.

About the Authors:
Peter Andrew Georgescu, Chairman Emeritus of Young & Rubicam, was born on the eve of the Second World War in Bucharest, Romania. His Romanian parents were educated in England and France. Peter’s father was the Managing Director of Exxon’s operation in Romania. While on a business trip to New York in 1947, the Iron Curtain fell and Peter’s parents could not return to Romania. Overnight they became the enemy of the Communist regime (his father would have been killed if he’d returned to Romania).

Peter and his brother were left in Romania with his grandparents and would remain apart from his mother and father for eight years. His grandfather was seized and imprisoned as a political threat, and then murdered in captivity. Shortly after his grandfather was taken away, Peter, only nine years old, was arrested along with his brother and grandmother and sent to a work camp. In 1953 his father was approached by Romanian Communist diplomats in New York and asked to spy for them in exchange for keeping his children alive. Georgescu’s parents refused and went to the press, causing an international scandal. With the intervention of Congressman Frances Bolton and President Eisenhower, the boys were reunited with their parents in April of 1954.

Peter’s American journey started with a gifted admission to Exeter Academy in the fall of 1954—which generously overlooked his inability to speak English and having had no formal schooling since second grade. He then went on to graduate from Princeton University, cum laude, and earned an MBA degree from Stanford Business School. In 1963 he entered Young & Rubicam as a trainee in their research department. Thirty-seven years later he retired as Chairman and CEO of Young & Rubicam with Y&R at the pinnacle of the advertising and related communications industry.

Under Peter’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation.

In recognition for his contributions to the marketing and advertising industry, Peter was inducted into the Advertising Hall of Fame and received several Honorary Doctorate of Humanity degrees and other recognitions from a number of colleges and universities.

Peter has served on eight public company boards and continues as a Vice Chairman of New York Presbyterian Hospital and several other non-for-profit organizations.He has authored two books in addition to Capitalists Arise!: The Source of Success and The Constant Choice.

David Dorsey is the author of The Force, named one of the top 100 business books of all time. He coauthored The Source of Success and The Constant Choice with Peter Georgescu and has written for a variety of publications, including Fast Company, Worth, and Esquire.

Location : Auditorium
Contact : (203) 259-0346 ext. 115